함께 읽고 같이 생각하는 유럽이야기 / 서울대학교 경영연구소 경영사례 시리즈. 8 > 도서

함께 읽고 같이 생각하는 유럽이야기



도서명 : 함께 읽고 같이 생각하는 유럽이야기
저자/출판사 : 홍인숙, 학연사
쪽수 : 153쪽
출판일 : 2009-03-02
ISBN : 9788980600328
정가 : 10000

서문을 대신하여

1. '유럽'은 어디에?
2. 유럽의 신화와 전통
3. 유럽의 도시와 축제
4. 클래식 음악 산책
5. 박물관과 미술관
6. 분배와 사회보장
7. EU : 통합과 다양성
8. 유럽인의 일상 : 커피와 와인

부록: 유럽연합 27개국




서울대학교 경영연구소 경영사례 시리즈. 8



도서명 : 서울대학교 경영연구소 경영사례 시리즈. 8
저자/출판사 : 최진남,최도성,김수욱,송재용,조동성, 우듬지
쪽수 : 151쪽
출판일 : 2009-02-10
ISBN : 9788991292390
정가 : 12000

1. Case1. Yuhan-Kimberly, 2007
1. Company History
2. Yuhan-Kimberly's Organizational Innovations
3. Leveraging the Korean Success Model and the Future of Yuhan-Kimberly
* Exhibit
* Endnotes

2. Case2. POSCO's Defense strategy
1. Introduction
2. Overview of the Steel Industry
3. Growth of Mittal Arcelor
4. POSCO-A Prominent Steel Player of East Asia
5. POSCO, a valuable firm, an attractive M&A target
6. Condusion
* Exhibit

3. Case3. The Hyper-Competition between LG Electronics and Samsung Electronics in the Korean Digital TV Industry
1. Theoretical Background
2. Dynamic Competition between LG Electronics and Samsung
3. Overview of Digital TV
4. Competing Products
5. History of the Digital TV Industry
6. Competitors
7. Dimensions of Competition
8. Feature : Image Quality, Design, and Technology
9. 4 Driving Forces
10. Conclusions
* Exhibit

4. Case4. iriver vs. iPod : Global Competition in the MP3 Player Industry
1. iriver
2. Apple's iPod
3. Head-to-head Competition between iriver and iPod
4. Apple's Next Step
* Exhibit

5. Case5. Yuhan-Kimberly's International Strategy
1. Industry introduction of production of Baby and Child Care and Family and Care(scale and growth rate)
2. Introduction of Yuhan-Kimberly's competitors
3. Youhan-Kimberly's international business backgroun
4. International management of Yuhan-Kimberly Corporation
5. Yuhan-Kimberly's new challenge for international business
6. Appendix